Goal of Fame

The project combines sports culture, design, and e-commerce, targeting football fans looking for high-quality, visually striking wall art.

I founded and led the project end-to-end, from concept and branding to product development, e-commerce, and marketing.

How do you create a differentiated product in a saturated market while maintaining strong visual quality and a clear brand voice?

The core challenge was turning emotional football moments into premium visual products that fans would want on their walls. This meant building a scalable product and design system that could grow with the brand. I also had to balance design quality with real-world production and fulfillment constraints, and find ways to drive traffic and conversions in a competitive e-commerce space.

I started by defining the brand positioning and developing a distinctive visual style with a strong storytelling approach. The goal was to create a consistent identity that would work across products, packaging, and marketing channels.

On the product side, I designed artwork collections and layouts, developed print-ready formats and product variations, and ensured consistency across product pages, packaging, and marketing assets. For the e-commerce experience, I designed and built the online store with a focus on clarity, storytelling, and conversion. Mobile-first usability and performance were priorities throughout. Growth came through experimentation: visual content for organic and paid campaigns, testing different product formats, pricing, and messaging, and iterating based on user behavior and sales data.

I wore every hat on this project. I defined the product vision and brand identity, designed the full visual system and product aesthetics, and built and optimized the e-commerce experience from scratch. Beyond design, I managed production, fulfillment, and supplier coordination. I also led marketing, content creation, and growth experiments to find what resonated with customers.

The result was a cohesive brand and product ecosystem that combined strong visual identity with a smooth shopping experience. The platform allowed for fast iteration on new designs while maintaining consistent quality and branding.

I successfully launched and scaled a niche e-commerce brand, building a recognizable visual identity within the football design space. Continuous sales and user feedback validated product-market fit. The project gave me hands-on experience across design, product development, and growth.

Goal of Fame strengthened my ability to think like both a designer and a founder. It taught me to balance creativity, usability, business constraints, and growth. The project reinforced the importance of strong visual identity, fast iteration, and user-focused storytelling in building successful digital products.