Costura.io
By centralizing product data, sales analytics, and operational workflows into a single dashboard, Costura eliminates the chaos of spreadsheets and disconnected tools that POD sellers deal with daily.
As founder, I led product strategy, UX/UI design, and front-end development, turning a personal pain point into a scalable product for the print-on-demand community.
Print-on-demand merchants operate in a fragmented ecosystem. Sales data lives in one platform, product listings in another, and profit calculations happen in scattered spreadsheets. There is no single source of truth. Every decision requires manual data gathering, cross-referencing, and guesswork.
As the POD market grows more competitive, merchants who lack clear visibility into their performance fall behind. They need tools purpose-built for how they work, not generic e-commerce dashboards designed for traditional retail.
The best products come from solving your own problems. Costura was born from running a POD business and feeling the pain of fragmented tools every single day.
Aníbal Salido Founder, Costura.io
What if POD merchants had a single platform that connected their stores, tracked their performance, and surfaced the insights they need to grow? Costura was born from running Goal of Fame, my own print-on-demand brand, and feeling the daily friction of disconnected tools.
The vision was clear: build the operating system for POD merchants. One dashboard to manage products, monitor sales, calculate real profit margins, and make data-driven decisions without the spreadsheet chaos. The platform integrates directly with major POD providers and marketplaces, pulling data into a unified view that merchants can act on immediately.
As founder, I own the full product lifecycle. I defined the product vision and business strategy based on firsthand experience as a POD merchant. I designed the complete UX/UI, from information architecture and user flows to high-fidelity prototypes. I also lead front-end development, building the dashboard interface and integrating it with backend APIs.
The platform's core features include a unified product catalog that syncs across POD providers, a real-time sales dashboard with margin calculations, an analytics engine that identifies top performers and trends, automated cost tracking that accounts for production, shipping, and platform fees, bulk operations for managing large product libraries, and integration with major POD platforms like Printful, Printify, and Merch by Amazon.
Costura is currently in active development with users using the core dashboard and analytics features. Initial feedback confirms the core value proposition: merchants want a single place to understand their business without switching between five different tabs and three spreadsheets.
The key takeaway from building Costura has been the power of solving your own problem. Every design decision and feature priority has been validated against real-world POD operations. When you are both the builder and the user, you skip the guesswork and build what actually matters. The product roadmap is driven by genuine needs, not assumptions.