Tifography

Tifography was born from my work on Goal of Fame, where collaborations with football players, agents, and industry professionals revealed a clear opportunity: many sports brands needed stronger storytelling, clearer positioning, and more consistent visual identities.

I founded and positioned Tifography as a creative studio dedicated to the sports industry, leading strategy, design, and creative direction across all projects.

How do you help athletes and sports brands build lasting connections with their audiences when most lack a clear identity or consistent visual presence? Athletes and sports-related brands often struggle with inconsistent or underdeveloped brand identity, lack of clear storytelling and positioning, weak digital presence despite strong personal or brand value, and difficulty connecting emotionally with fans and audiences.

The challenge was to create a studio that could translate sports identity into strong visual communication, offer flexible creative services tailored to athletes and agencies, and build long-term brand value rather than one-off design assets.

Every project starts with understanding the person or brand behind it. Strategy and discovery come first. I work closely with clients to understand their goals, audience, and positioning, identify brand gaps and opportunities for differentiation, then define a clear creative direction aligned with each client's identity.

For brand and visual identity, I design visual systems that reflect the energy and personality of each brand, including logos, typography, color systems, and brand guidelines, with consistency ensured across digital and physical touchpoints. Digital and communication design focuses on storytelling-driven visuals built for emotional connection, designing websites, campaign assets, and digital content tailored to sports culture and fan engagement. Collaboration runs throughout the process, working directly with athletes, agencies, and partners, managing projects from concept to delivery and adapting quickly to fast-moving timelines and campaign needs.

I founded and positioned Tifography as a creative studio dedicated to the sports industry. I defined the brand vision, mission, and service offering, then led strategy, design, and creative direction across all projects. I worked directly with athletes, agents, and brands, delivering end-to-end projects across branding, digital, and content.

The toolkit included brand strategy and visual identity design, UX/UI and digital design, Adobe Creative Suite and Figma for execution, creative direction and concept development, and client collaboration and project management throughout.

Tifography became a creative platform that merged sports culture and design expertise, enabling athletes and brands to communicate more effectively, build stronger identities, and create deeper emotional connections with their audiences. The studio established a dedicated creative practice for sports-related projects and enabled new collaborations with athletes and agencies. Services expanded beyond design into strategy and digital storytelling, strengthening my personal positioning as a designer within the sports industry.

Tifography reinforced the value of combining design expertise with industry insight. By deeply understanding sports culture and audience behavior, I was able to create meaningful brand experiences that go beyond visuals and help clients build long-term relevance and connection.